High-Spending Bourbon Tourists Flock to Kentucky

Skift Take

As bourbon becomes a more popular spirit around the world, Kentucky tourism stands to benefit

— Andrew Sheivachman

Bourbon tourism is on a record-setting pace in Kentucky as more people visit the state’s distilleries.

The Kentucky Distillers’ Association says nearly 900,000 guests visited the Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour in 2015.

KDA President Eric Gregory says the tourism attraction has more than doubled its attendance in five years.

Bourbon tourists, on average, spend $1,000 on their trip, according to a study by the University of Louisville. The study says more than 85 percent are from outside Kentucky.

KDA says the Kentucky Bourbon Trail tour, which showcases nine distilleries, set a new milestone with 762,009 visits in 2015.

The Kentucky Bourbon Trail Craft Tour drew 133,864 visits among 10 participating distilleries.

Gregory predicts the tours will reach a milestone of 1 million visits in 2016.

Tags: kentucky

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