Skift Take

We're eager to see how well transatlantic low-cost flying holds up over time.

What to Know Now

Back in November of last year, Iceland’s new ultra low-cost carrier WOW Air announced that it would be coming to San Francisco and Los Angeles, offering direct flights to Reykjavik and then connecting onward into Europe. Now they’re officially promoting bookings with a $99 fare sale.

The sale is already officially over, but even at that price it may not be a good deal. WOW slathers on ancillary fees like mayonnaise on elote, and even after you cough up $300 for seat selections and luggage you’re stuck in the most basic of cabins for a transatlantic flight.

Let there be no doubt: for budget travelers, WOW Air has no competition. But for business travelers, that connection in Frankfurt may still be the best ticket around. At least the competition that WOW brings will hopefully drag down prices.

Social Quote of the Day

Not quite as good a deal as billed – 3 flights for $99 there, $400+ return and then fees, fees, fees… But still.

@Andy_Murdock | Andy Murdock, Writer, editor, science geek, traveler.



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Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo credit: Skúli Mogensen, sole owner and CEO of WOW Air. WOW Air

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