Alitalia can always introduce brand new cabin structures when it's profitable, but it's the customer experience improvements which should make the real difference here.
Travel and tourism is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. Now the challenge is to get the right kind of talent to build for that growth.
Delta, American, United and Southwest are enjoying their moment now, with industry consolidation stabilizing the market, so they aren't likely to risk the disruption that Lufthansa's actions are likely to trigger.
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