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Etihad Airways brings rarified air to the Twitter-sphere by introducing the world’s first VIP airline Twitter, exclusively for its top-tier Etihad Guest members.
The new @EtihadPremium Twitter feed is only available to Etihad’s Gold and Platinum frequent flyers.
Interested parties must apply and be vetted by the airline, submitting a copy of their Etihad Guest Card, date of birth, postal code and their Twitter user name to firstname.lastname@example.org.
Once verified, these VIPs get a host of bespoke features, including:
- Dedicated “online touch-point” which gives VIPs access to “exclusive benefits” like “privileged content.”
- Customized (or as Etihad labels it “tailored”) news and special offers
- Priority round-the-clock customer service in English and Arabic with a five minute response time.
- Retrospective mileage claims.
“The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits,” says Elizabeth Selby, Etihad Airways’ Head of Social Media. “It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations.”