Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.
When comparing the total CEO compensation of the three major travel distribution companies it is ironic that Luis Maroto, the CEO of the largest and most profitable company of the trio, Madrid-based Amadeus, took home the lowest compensation.
So much more needs to be done on making it easier for the world to come to visit America, from a policy, infrastructure, and experience perspective. Especially as the dollar's power makes visiting the U.S. tougher.