2015 Archives

If the Apple Watch can help clear more planes for take-off, sooner, we can get behind that.

Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.

Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!

Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit Holland says they're close by but it will do a lot to build a stronger, more unified brand.

Lufthansa is being pragmatic. The airline knows its differences with the global distribution systems will get sorted out, one way or another, over the long term. In the meantime it still needs travel agencies such as CheapOair to sell its tickets and ancillary services.

It's impossible to make baggage rules when the target is moving.

How will the low-cost carrier price the new service?

The shift from analyzing target customer demographics to consumer psychographics is taken to a new level with this strategic marketing and communications plan.

Being truly productive in-flight is the ultimate luxury for many passengers.