The Hotel Industry’s Merger Mania: Digital Travel Marketing This Week

This week we're talking about mergers in the hotel industry. Between Expedia's $1.3 billion purchase of Orbitz earlier this year, coupled with more recent mergers between Marriott and Starwood and this week's acquisition of Fairmont, Raffles and Swissotel by Accor, the frenzy of consolidation happening in the hotel industry shows no signs of slowing down. But beyond simply padding investors pockets, a more fundamental question about the activity remains to be answered: what impact will these new hospitality players have on traveler loyalty programs and hotel room prices? Read on below for all of this week's top stories. Hotel customers worry about impact of recent merger activity on prices, points Between Expedia's purchase of Orbitz and the recent Marriott and Starwood merger, 2015