Underline Communications’ Principal, Creative Director, Luke Daigle presented a workshop at Skift Global Forum along with Brian Lenhart of American Express Travel on personalization. The workshop focused on the topic: “Engaging Travelers with Personalized Messaging” — using customer data like airline rewards membership to entice and engage with customers.

This is the latest Skift Global Forum 2015 video we have posted. Over the next few weeks we’ll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

To learn more about personalization and its importance to the travel industry, read the presentation below.

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