Video: How Brazil Builds Tourism Around Big Events
Skift Take
Brazil has a rare opportunity to learn from two big events separated only by two years, as well as a downturn in the economy. It will provide lessons in tourism development for years to come.
https://www.youtube.com/watch?v=Dxpg9EZdsT8
Vinicius Lummertz, President of the Brazilian Tourism Board, spoke at the Skift Global Forum. Lummertz’s talk "Building a Tourism Brand Around Big Events," explored the steps Brazil has already taken and th
