What Starwood’s CEO Told Hotel Owners About Its Impending Acquisition
Photo Credit: The W Union Square in New York, N.Y. Flickr / shawnhoke
Skift Take
While Starwood's marquee brands will likely survive the acquisition, its mid-level brands could face challenges.
Starwood Hotel & Resorts has been on the block for months, but its sale to Marriott International is something of a surprise.
In a letter to its hotel owners, Starwood's interim CEO Adam Aron assured hotel owners that the deal will be positive for them once it becomes official in mid-2016. Because of the asset-light strategy of the modern hotel business, it's important for hotel chains to keep owners happy lest they sign operating agreements with other brands.
Here's the text of his letter.
Dear Starwood Owner,
We are reaching out to you to share some exciting news
