First read is on us.

Subscribe today to keep up with the latest travel industry news.

Video: Virgin Atlantic's CEO on Not Chasing Competitors


Skift Take

Virgin's unique position comes with its own challenges, but it also allows the airline to go it alone when necessary, confident its relationship with its best passengers will help it out.

Craig Kreeger, CEO of the airline Virgin Atlantic, spoke at the Skift Global Forum with Atmosphere Research's Henry Harteveldt about why Virgin isn't interested in battles that force it to reduce its offerings to the lowest common denominator.

Kreeger's discussion with Harteveldt explored his airline's deepening relationship with minority's owner Delta Air Lines, why he isn't wading into the Open Skies debate in the U.S., and why Virgin's unique position allows it to innovate on products like its category-defining Premium Economy.

This is the third Skift Global Forum 2015 video we have posted. Over the next eight weeks we'll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 23 minute interview.

Learn More About the Skift Global Forum

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Travel Technology

‘Feeding Frenzy’: The Year of M&A in Travel Tech

Tech systems need upgrades to handle unprecedented growth in travel, and private equity firms are deploying billions to take part. In 2025, expect more consolidation as well-funded late-stage startups buy up smaller players, reshaping the industry’s behind-the-scenes infrastructure.