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What to Know Now
Delta’s loyalty program continues to evolve. This week, members of SkyMiles received some mixed news from the airline on the future of their program. While the airline spins the changes as mostly positive, in reality there’s a mix of good and bad news for the consumer base at large. And for all of the upcoming changes, little is quantified in terms of volume and execution.
On the positive side, Delta heralds a two-fold increase in “low-cost” mileage tickets of 7500 miles on short-hop flights. They’re also increasing the number of upgradeable fares to be less restrictive, which could be a huge boon to premium travelers.
More ominously, however, the airline also foreshadows some higher costs to frequent travelers. The costs upgrading those future tickets are still unclear, and many read Delta’s announcement as a forecast for more expensive and less transparent SkyMiles.
Deltapoints paints the changes as a full-scale devaluation.
Gary at View from the Wing complains that Delta isn’t even giving its customers enough information to understand what’s changing.
Lucky over at One Mile at a Time perhaps puts it best: “The ‘bad’ changes should come as no surprise. The writing’s been on the wall: Delta is moving over to a dynamic pricing system for its SkyMiles awards. I suspect United will be announcing similar changes in, oh, as long as it takes their in-house PR department to rapidly type up a new press release.”
Social Quote of the Day
@mashable @delta At the start of these changes I was a platinum flyer on Delta. This year I *might* make Silver. Loyalty goes both way.
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Alright, credit where due: JetBlue’s new series of Flight Etiquette videos are both well-conceived and well-executed. Hats off.
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Can be sent to gm[at]skift[dot]com or to @grantkmartin