Today we are launching a new FREE Skift Trends Report, Free Skift Report: From Data to Action: The Future of Hospitality Marketing, brought to you in partnership with CendynONE.
Download the Report, Free!

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. Databases are often dispersed across disparate sectors of hotel brands’ infrastructures. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway.

In this report, you’ll learn:

  • The value of linking data together in the hotel space.
  • How to integrate a big data strategy, step by step.
  • Insights and tips for segmenting data groups and identifying hotels’ best guest types.

Sponsored by:

Cendyn Logo

Get a peek below, and download the full report here, free!
Download the Report, Free!

Preview the report: