A new University of Utah study shows attendees at the Sundance Film Festival are getting younger and eschewing hotels to stay at friends’ homes.
The study released this week found the star-studded Park City event brought about $83 million to Utah this year, down from about $86 million the year before.
That’s mostly due to reduced spending on lodging. The study found that the average Sundance attendee spent $121 a day to stay in Utah, which is about $20 a day less than last year’s average. But spending on meals and shopping was up.
The Salt Lake Tribune reports that (http://bit.ly/1HfMxJx ) Sundance also attracted more fans in the 19-to-35 age range this year.
Sarah Pearce with the Sundance Institute says that shows the festival is attracting a new generation.
Information from: The Salt Lake Tribune, http://www.sltrib.com
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