For being the chroniclers of the world’s largest and most creative industry, the global travel business media and information companies are a siloed and archaic lot.

Most of these companies have not managed the legacy-to-digital transition well, and have not been able to take advantage of the latest and best digital tools to scale their businesses in digital. Many of these once-storied industry brands have a long history in print, and in digital channels they have been sub-standard, with a sub-scaled reach.

Most of the other business information sectors — media, technology and finance being three prime examples — have already been disrupted by the new digital-only players many times over since the Internet came along, but travel has just started seeing some of those over the last few years, and certainly we count ourselves as one of them.

About a year and a half ago we created a list of the top travel industry news and information sites, using data from competitive analytics firm SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of digital activity and comparative metrics.

Much has changed since then, as many have grown and others have languished in the sector, and we decided to run the latest numbers on our sector, this time ranking the digital reach by the companies in the sector instead of just sites.

A lot of them are small sub-scaled sites, with likely heavy dependence on print, events and ancillary businesses for their revenues. Some of them have been making some smart acquisitions, like Northstar and Penton. Many on this list will wither over a period of time. The rest of 2015 will be an interesting year with this bunch, that’s for sure.

RANKCOMPANYSITES BY COMPANYESTIMATED VISITS, MAR 2015YEARS IN OPERATION (DIGITAL)
1SKIFTTOTAL2.9 M2.6 YEARS
Skift.com2.4 M
Gadling.com410K
SkiftForum.com + Smaller sites100K
2PENTON AVIATIONTOTAL1.7M17 YEARS
AviationWeek.com1.2M
Atwonline.com230K
Acukwik.com50K
Ato.ru140K
Cannews.com.cn30K
Speednews.com10K
Aircraftbluebook.com15K
Aircharterguide.com30K
3NORTHSTAR TRAVELTOTAL1.5 M16 YEARS
TravelWeekly.com660K
TravelAgeWest.com75K
Meetings-conventions.com150K
Meetings-conventions-china.com2K
Successfulmeetings.com95K
Incentivemag.com45K
Businesstravelnews.com110K
Thebeat.travel15K
Travelweekly-china.com10K
Travelweekly-asia.com25K
Travel-42.com75K
Starserviceonline.com15K
Phocuswright.com110K
Northstartravelmedia.com15K
Phocuswrightconference.com25K
Webintravel.com75K
4FLIGHTGLOBAL (REED BUSINESS)TOTAL1.53M9 YEARS
FlightGlobal.com1.5M
Ascendworldwide.com30K
5TNOOZTOTAL1.4 M6 YEARS
Tnooz.com1.4 M
6QUESTEX HOSPITALITY & TRAVELTOTAL1.1M14 YEARS
Travelagentcentral.com210K
Hotelmanagement.net110K
Luxurytraveladvisor.com50K
Travelagentuniversity.com25K
Internationalmeetingsreview.com40K
Hoteldesignmagazine.com15K
Fivestaralliance.com660K
7TRAVALLIANCETOTAL808K
TravelPulse.com600K
Agentathome.com3K
Virtualtravelevents.com20K
Travelagentacademy.com70K
Agentstudio.com40K
Traveltribe.com10K
Hotelrewards.com35K
Travalliancemedia.com30K
8HOSPITALITY NETHospitalitynet.org470K17 YEARS
9TRAVEL WEEKLY UKTOTAL422K15 YEARS
Travelweekly.co.uk280K
Travolution.co.uk100K
Gazetteers.com7K
Connectingtravel.com30K
Globetravelawards.co.uk5K
10AIN PUBLICATIONSTOTAL400K17 YEARS
Ainonline.com340K
BJTonline.com50K
11CENTRE FOR AVIATIONTOTAL350K15 YEARS
Centreforaviation.com340K
Airlineleader.com7K
OTHER SITES/COMPANIES
Hotelnewsnow.com330K7 YEARS
Eturbonews.com330K14 YEARS
TravelMole.com250K16 YEARS
Hotelmarketing.com240K18 YEARS
Eyefortravel.com200K15 YEARS
TTGDigital.com170K12 YEARS
Hotelsmag.com140K16 YEARS
Breakingtravelnews.com140K12 YEARS
TravelDailyMedia.com130K5 YEARS
Runwaygirlnetwork.com120K2 YEARS
Futuretravelexperience.com100K4 YEARS