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More travel executives get their mission-critical industry news from Skift than any other source on the planet.

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For being the chroniclers of the world’s largest and most creative industry, the global travel business media and information companies are a siloed and archaic lot.

Most of these companies have not managed the legacy-to-digital transition well, and have not been able to take advantage of the latest and best digital tools to scale their businesses in digital. Many of these once-storied industry brands have a long history in print, and in digital channels they have been sub-standard, with a sub-scaled reach.

Most of the other business information sectors — media, technology and finance being three prime examples — have already been disrupted by the new digital-only players many times over since the Internet came along, but travel has just started seeing some of those over the last few years, and certainly we count ourselves as one of them.

About a year and a half ago we created a list of the top travel industry news and information sites, using data from competitive analytics firm SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of digital activity and comparative metrics.

Much has changed since then, as many have grown and others have languished in the sector, and we decided to run the latest numbers on our sector, this time ranking the digital reach by the companies in the sector instead of just sites.

A lot of them are small sub-scaled sites, with likely heavy dependence on print, events and ancillary businesses for their revenues. Some of them have been making some smart acquisitions, like Northstar and Penton. Many on this list will wither over a period of time. The rest of 2015 will be an interesting year with this bunch, that’s for sure.

RANK COMPANY SITES BY COMPANY ESTIMATED VISITS, MAR 2015 YEARS IN OPERATION (DIGITAL)
1 SKIFT TOTAL 2.9 M 2.6 YEARS
Skift.com 2.4 M
Gadling.com 410K
SkiftForum.com + Smaller sites 100K
2 PENTON AVIATION TOTAL 1.7M 17 YEARS
AviationWeek.com 1.2M
Atwonline.com 230K
Acukwik.com 50K
Ato.ru 140K
Cannews.com.cn 30K
Speednews.com 10K
Aircraftbluebook.com 15K
Aircharterguide.com 30K
3 NORTHSTAR TRAVEL TOTAL 1.5 M 16 YEARS
TravelWeekly.com 660K
TravelAgeWest.com 75K
Meetings-conventions.com 150K
Meetings-conventions-china.com 2K
Successfulmeetings.com 95K
Incentivemag.com 45K
Businesstravelnews.com 110K
Thebeat.travel 15K
Travelweekly-china.com 10K
Travelweekly-asia.com 25K
Travel-42.com 75K
Starserviceonline.com 15K
Phocuswright.com 110K
Northstartravelmedia.com 15K
Phocuswrightconference.com 25K
Webintravel.com 75K
4 FLIGHTGLOBAL (REED BUSINESS) TOTAL 1.53M 9 YEARS
FlightGlobal.com 1.5M
Ascendworldwide.com 30K
5 TNOOZ TOTAL 1.4 M 6 YEARS
Tnooz.com 1.4 M
6 QUESTEX HOSPITALITY & TRAVEL TOTAL 1.1M 14 YEARS
Travelagentcentral.com 210K
Hotelmanagement.net 110K
Luxurytraveladvisor.com 50K
Travelagentuniversity.com 25K
Internationalmeetingsreview.com 40K
Hoteldesignmagazine.com 15K
Fivestaralliance.com 660K
7 TRAVALLIANCE TOTAL 808K
TravelPulse.com 600K
Agentathome.com 3K
Virtualtravelevents.com 20K
Travelagentacademy.com 70K
Agentstudio.com 40K
Traveltribe.com 10K
Hotelrewards.com 35K
Travalliancemedia.com 30K
8 HOSPITALITY NET Hospitalitynet.org 470K 17 YEARS
9 TRAVEL WEEKLY UK TOTAL 422K 15 YEARS
Travelweekly.co.uk 280K
Travolution.co.uk 100K
Gazetteers.com 7K
Connectingtravel.com 30K
Globetravelawards.co.uk 5K
10 AIN PUBLICATIONS TOTAL 400K 17 YEARS
Ainonline.com 340K
BJTonline.com 50K
11 CENTRE FOR AVIATION TOTAL 350K 15 YEARS
Centreforaviation.com 340K
Airlineleader.com 7K
OTHER SITES/COMPANIES
Hotelnewsnow.com 330K 7 YEARS
Eturbonews.com 330K 14 YEARS
TravelMole.com 250K 16 YEARS
Hotelmarketing.com 240K 18 YEARS
Eyefortravel.com 200K 15 YEARS
TTGDigital.com 170K 12 YEARS
Hotelsmag.com 140K 16 YEARS
Breakingtravelnews.com 140K 12 YEARS
TravelDailyMedia.com 130K 5 YEARS
Runwaygirlnetwork.com 120K 2 YEARS
Futuretravelexperience.com 100K 4 YEARS