Digital

The Top 30 Travel Industry News and Information Sites

@rafat

Dec 13, 2013 8:00 am

Skift Take

2014 will be an interesting year with this bunch, that’s for sure. We’re only 16 months into this game…

— Rafat Ali

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Editor: We started a new monthly feature last month on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of web activity, better than other traffic comparison sites, at least as far as proportional comparison goes. This month we’re focusing on something close to home, the travel industry news and information sites.

The travel business media and information companies are a strange and archaic lot: For being the chroniclers of the world’s largest and most creative industry, most of these companies have not managed the legacy-to-digital transition well, and have not been able to take advantage of the latest and best digital tools to scale their businesses in digital. Many of these once-storied industry brands have a long history in print, and online they have been sub-standard, with a sub-scaled reach.

Of course this isn’t just true of the travel sector, it has been true of other industry sectors, but a lot of those sectors — media, technology and finance being three prime examples — have already been disrupted by new digital-only players since Internet came along, and travel has just started seeing some of those over the last few years.

In the list below, some of the top ones are owned by larger media conglomerates, such as FlightGlobal (by Reed Business), AviationWeek (by Penton) and TravelWeekly (by Northstar), and the rest of the are independents or smaller companies. Many on this list will wither over a period of time. 2014 will be an interesting year with this bunch, that’s for sure.

Besides SimilarWeb, we’ve added a column on verified numbers on visits, if available, mostly through official media kits.

RANK SITE ESTIMATED VISITS, NOV 2013/Similarweb PAGE VIEWS PER VISIT % FROM SOCIAL VERIFIED VISITS, IF AVAILABLE SITE LAUNCH
1 FlightGlobal.com 1M 3.30 6.68 N/A 2006
2 Skift.com 780K 3.71 29.33 970K (Google Analytics) Aug 2012
3 AviationWeek.com 970K 2.28 21.95 800K (Mediakit 2014) 1998
4 Tnooz.com 350K 2.13 15.94 245K (Media Kit, Sept 2013) 2009
5 TravelWeekly.com 230K 2.71 3.5 330K UVs (2013 Media kit) 1999
6 ETurboNews.com 160K 1.53 4.07 N/A 2001
7 Hospitalitynet.org 150K 2.11 2.02 N/A 1998
8 AINOnline.com 150K 2.12 5.57 N/A 1998
9 Centreforaviation.com 140K 2.19 1.5 N/A 2000
10 HotelNewsNow.com 140K 1.78 2.71 N/A 2008
11 BigHospitality.co.uk 110K 2.4 3.18 N/A 2007
12 NYCAviation.com 90K 2.03 21.81 110K UVs (Site Media Kit) 2004
13 ATWOnline.com 80K 2.38 3.3 N/A 1998
14 TravelAgentCentral.com 70K 2.29 8.05 126K (Media Kit, Oct 2013) 2001
15 TravelWeekly.co.uk 65K 2.64 5.19 N/A 2000
16 TravelMole.com 65K 2.17 2.53 N/A 1999
17 HotelierMiddleEast.com 65K 3.29 4.13 90K UVs (Media Kit 2013) 2008
18 4Hoteliers.com 60K 1.71 0.94 N/A 2002
19 HotelManagement.net 60K 2.15 0.89 N/A 2010
20 MoodieReport.com 60K 1.72 7.35 N/A 2003
21 HotelMarketing.com 55K 1.93 1.87 N/A 1998
22 TravelPulse.com 50K 2.45 7.26 110K UVs (2014 Media Kit) 2002
23 BreakingTravelNews.com 50K 2.28 2.89 233K (Media Kit Oct 2013) 2003
24 Hotelsmag.com 50K 3.2 2.1 N/A 1999
25 Meetings-Conventions.com 40K 2.15 2.36 N/A 1998
26 Eyefortravel.com 35K 2.6 5.18 N/A 2000
27 SuccessfulMeetings.com 30K 2.94 3.56 N/A 2010
28 TravelDailyMedia.com 30K 1.57 8.32 34K (Media Kit 2013) 2010
29 TTGdigital.com 25K 2.51 5.23 36K UVs (Media Kit) 2003
30 BusinessTravelNews.com 20K 1.94 1.56 N/A 2010

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