Articles tagged “user generated content”

Online Travel

Trip.com Expects Chinese Outbound Travel to Gain Momentum in 2nd Quarter

For a faster recovery of the China outbound market, Trip.com executives say the aviation sector will have to ramp up flight capacity from the current 15-20 percent of pre-Covid level.

Peden Doma Bhutia | 1 year ago

Trip.com Expects Chinese Outbound Travel to Gain Momentum in 2nd Quarter

News Blog

North American Hotels See Guest Satisfaction Drop

Travelers are only modestly more dissatisfied with hotel stays on average worldwide than before the pandemic, according to a review of 6 million user-generated reviews and 20 million online comments. But North America stood out as a region where many guests felt hotels were underperforming compared to 2019. Shiji ReviewPro compiled its 200-page hotel guest…

Sean O'Neill | 1 year ago

Startups

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

Sean O'Neill | 2 years ago

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

Media and PR

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.

Sean O'Neill, Skift | 4 years ago

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Online Travel

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

Sean O'Neill, Skift | 5 years ago

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App
Free Read

Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

CrowdRiff + Skift | 5 years ago

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

Dennis Schaal, Skift | 6 years ago

TripAdvisor CEO on Moving From User Reviews Toward Professional Content
Free Read

Online Travel

How Travel Marketers Can Tap Into User Generated Content

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

Olapic + Skift | 8 years ago

How Travel Marketers Can Tap Into User Generated Content

Online Travel

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

Dan Peltier, Skift | 8 years ago

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World
Free Read

Media and PR

How User-Generated Content Inspires Travel Bookings

Download a case study on user-generated content and traveler engagement from Rivet for free!

Rivet + Skift | 9 years ago

How User-Generated Content Inspires Travel Bookings