2014 Archives

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.

The lure of bag fees may be too much for JetBlue to resist, but it would take a big brand hit if it decides to do so. Coupled with the airline's new business class service, many passengers will wonder if the JetBlue they loved is gone forever.

Airlines have no trouble getting passengers to use Wi-Fi -- when it's offered for free. The brand benefits would be enormous if JetBlue kept it that way. Other airlines should consider doing likewise.

Airlines could easily afford to retrofit all their seats with a $2 armrest fee that every flyer would be happy to pay.

The Priceline Group is the dominant online player based on its scale, speed, search engine marketing strategy, and conversion skills, but perhaps its compensation policy should be added to the list of factors, as well.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Having an in-house simulator of the type that Hawaiian Airlines now has seems like a huge investment, but it could turn out to be a money-maker, as well.

Passengers will likely spend more, but many of them will appreciate this as long as its seamless.

Travel at the top 1% has been growing faster than the rest of the industry over the last two years. Expect more branded, luxury experiences.

Kjos and Norwegian's backers are making a big bet that they can disrupt trans-Atlantic traffic. You need a bit of chutzpah to make that happen.