2014 Archives

It seems like Yahoo could do so much more with it given the fact that Yahoo puts almost nothing into marketing the site and yet it is one of the larger sites in the global travel industry.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.

Fast Company's extensive historical overview of SXSW Interactive provides a story arc from the birth of 21st century multimedia to Zooey Deschanel.

Average American flyers care more about what they'll actually pay for air travel than where every dollar goes, making the current ad regulations more consumer-friendly and fares easier to search.

Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.

Although the majority of hotels are behind airlines when it comes to digital customer service, hotels have a significantly larger opportunity to improve customers' experience via mobile. It is a matter of how and when, not if, mobile will change almost every part of guests' hotel stays.

When launching a new country site, companies have to consider the signals they are sending at the local level versus resource allocation.

Airlines have long-neglected cross-sell opportunities, but in recent years they've contracted with third-parties to move things along. Boxever's funding and Tigerair deal can be seen in this context.

Beautiful purposeful design is becoming a necessary checkpoint for travelers of all budgets and Generator is showing how to make it possible for smaller brands looking to differentiate themselves.