Skift Forum Video: Behind JetBlue's Strategy to Create a New Airline Business Model

Skift Take

JetBlue has the freedom to rethink how airlines can work in the modern era, and it's not about to waste that advantage on old business models.

Marty St. George, Senior Vice President of Commercial Strategy at JetBlue, spoke last month at the Skift Global Forum.

St. George spoke with Henry Harteveldt of Atmosphere Research about whether or not there is room in the aviation world for a new kind of business model. “Leisure has been successful for us,” St. George told the audience. “I think one of the reasons is because the legacy (airlines ) walked away from it.”

Over the next three weeks, we will publish in full the presentations and interviews from the Forum. To follow along as they are added, bookmark this page.

St. George’s discussion with Harteveldt is in full, below.

7 Top Quotes About New Airline Business Models From JetBlue’s Top Strategist

Jason Clampet

November 5th, 2014 at 8:00 AM EST

Tags: jetblue airways, sgf2014, skift global forum

Photo Credit: Henry Harteveldt of Atmosphere Research (L) interviewing Marty St. George, SVP, Commercial of JetBlue (R), at the Skift Global Forum in New York City on October 9, 2014. Skift

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Skift Forum Video: Behind JetBlue’s Strategy to Create a New Airline Business Model

Skift Take

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First read is on us.
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First read is on us.

Skift Forum Video: Behind JetBlue’s Strategy to Create a New Airline Business Model

Skift Take

Up Next

The State of Corporate Travel and Expense 2025

Hotel Versus OTA Direct-Booking Tussle Will Shape Distribution for Years to Come

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Hyatt in Talks to Buy Playa Hotels in All-Inclusive Resort Push

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.