Dae Mellencamp, the President of Vimeo, spoke yesterday at the Skift Global Forum.
She creates and implements the vision and strategy surrounding all aspects of the business to maintain Vimeo’s status as the leading high-quality video-sharing platform, wholly owned by IAC. Mellencamp led the development of two key revenue streams for the business, while steering clear of interruptive pre-roll advertising.
Mellencamp’s talk “Creativity in Travel Videos,” discussed how travel videos can be exciting and what filming techniques are driving engagement. Here are four things we learned:
- “Travel is one of the areas where we really see some of the most innovative changes occurring at Vimeo. Tilt shift is particularly big in travel.”
- “Without question, time lapse, tilt shift, go pro, hyper-lapse, and special effects are going globally, organically viral. And the reason for this is that a lot of them don’t have words, making them universal and easy to share all over the world.”
- “Adventure filmmaking will continue to be huge and we’ll see massive innovation in this area. I’ve noticed in adventure films, we’ve seen consumer product brands sponsor them, and the filmmaker does that very passionately, but the travel industry doesn’t seem to be embracing this and I think the industry should consider this.”
- “We are seeing, very early, space videos are starting to come in and we’re getting more drone footage, and we expect to see some interesting interplay between the two.”
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Photo credit: Dae Mellencamp speaking at Skift Global Forum in New York City on Oct. 9, 2014. Skift