Drone videos are a new arsenal that travel marketers should be looking at seriously now, while the novelty wow factor lasts. There is a lot to learn from amateur enthusiasts and independent video professionals, all of whom converge mostly on Vimeo.
The Canary Islands' new campaign is gorgeous and easy to share making its impact much more powerful than any standard campaign it could have created on its own.
The best ones have the ability to inspire us to travel, even if the videos themselves aren't slotted as such. That also explains the paradox of building any organized effort around travel inspiration, such as startups in the space.