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There’s an uptick in advertising from Marriott headed your way if you’re one of those “young folks” called millennials. The hotel brand just enlisted an ad agency to start targeting a younger audience, so now with your daily instaface and youtime there may be a small, rambunctious Marriott banner hocking the wares of your local downtown SpringHill suites. The campaign on Reddit has already started.

Meanwhile, in a patently not-millennial friendly move, the company was just fined $600,000 for actively blocking third-party Wi-Fi in one of their Tennessee hotels, though they sheepishly suggest their decision was for the consumer’s safety. Apparently one hand isn’t talking to the other at Marriott HQ.

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Social Quote of the Day

Oh @MarriottIntl you can’t expect to woo #geny ( if you block access to/charge for wifi: (

@pdxnicolle | Nicolle Merrill, Content strategist for niche travel.



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Marriott Pays $600,000 Fine for Blocking Guests’ Wi-Fi Hotspots: Marriott International will pay the government a $600,000 fine for jamming conference attendees’ own Wi-Fi networks at one of its hotels, forcing them instead to pay as much as $1,000 each to use the hotel’s own connection. Read more at Skift

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Marriott Steps Up Its Content Game to Lure Millennials to Its Hotels: Marriott International this week announced the launch of a creative and content marketing studio that will produce content from TV shows to GIFs in an effort to get Marriott’s 18 brands at the forefront of millennial travelers’ minds. Read more at Skift

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This week marks the inaugural issue of The California Sunday Magazine, a new project from Doug McGray. Read portions of the first issue here.

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Photo Credit: Marriott is having a bad Wi-Fi moment.