The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.
Today's data scientists know what they don't know. In other words, they have an appreciation for the complexity of what they are trying to accomplish. Separating the hype from the reality is one of the topics data executives from Kayak and HotelTonight will discuss at the Skift Tech Forum.
Airlines are getting better at data analysis. So now they face a fresh challenge of having to leverage that data by making their real-world operations correspondingly more responsive.
Balancing all the data a restaurant can collect about its customers with the need for the human touch is the perennial challenge for restaurateurs. Knowledgable is good. Creepy is bad.
Hospitality is all about the very human trait of empathy. And businesses need to remember that humans should remain front and center to create incredible experiences, helped — but in no way supplanted — by modern technology.
Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…