Why Bucket List Attractions Fall Flat With Visitors
Skift Take
Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.
When VisitBritain released the results of a recent survey to determine what their visitors wanted to do most, the data offered the chance for an interesting comparison: How does a pre-trip list of most-wanted attractions compare with TripAdvisor's ranking of the same attractions by travelers who've just been there?
In other words, how does perception fare against reality?
The VisitBritain survey was completed by 10,000 potential visitors from 19 countries and made available at the end of 2013. The attraction that topped travelers' UK bucket list was Buckingham Palace. Second place was split between viewing London from above the Shard and London Eye. Third place belonged to Edinburgh Castle.
On TripAdvisor, the London Eye currently ranks 94th,
