Skift Take

While it is exciting to see the consolidation happening in the online travel booking space, the lack of new scaled startups to challenge the biggies remains a worry for anyone. And possibly consumers as well.

The online travel booking market is increasingly looking like the rest of the Web: Size, reach, and revenues are consolidating among few big players, and they are driving the spate of big acquisitions in the market.

The latest acquisition of Wotif by Expedia for $658 million is a continuum to the process that started couple of years ago.

The latest round of big stakes mergers and acquisitions arguably started in fall of 2012, when Priceline plunked down $1.8 billion for Kayak. Since then, the online booking market has become a two-horse race: Priceline Group vs. Expedia, as the rest of the old stalwarts like Travelocity and Orbitz, among others, have fallen way behind.

Add to that list HomeAway, TripAdvisor, and European consolidator eDreams Odigeo, and that rounds up the large acquirers in the online booking space in the last two years. Out of all of these, TripAdvisor is the outlier, having bought the most number of companies, but spent the least amount of money, focusing on tiny acquisitions.

We have collected the big four online travel acquirers — Priceline Group, Expedia Inc, HomeAway and TripAdvisor — and their acquisitions over the last two years — 2012-2014 — in a handy chart below:

Company Purchased Price Year
Priceline OpenTable $2.6 B 2014
Priceline Kayak $1.8 B 2013
Priceline Qlika $3 M 2014
Priceline Hotel Ninjas n/a 2014
Priceline eBuddy n/a 2013
Priceline Buuteeq n/a 2014
Expedia Trivago $632 M 2013
Expedia Wotif $658 M 2014
Expedia Auto Escape Group n/a 2014
HomeAway Stayz Group $ 205.5 M for * 2013
HomeAway * 2013
HomeAway Bookabach * 2013
HomeAway Toprural $16.2 million 2013
HomeAway Glad To Have You n/a 2014
TripAdvisor LaFourchette n/a 2014
TripAdvisor VacationHomeRentals n/a 2014
TripAdvisor TripBod n/a 2014
TripAdvisor Wanderfly n/a 2012
TripAdvisor $34.8 M for * 2013
TripAdvisor GateGuru * 2013
TripAdvisor JetSetter * 2013
TripAdvisor TinyPost * 2013
TripAdvisor CruiseWise * 2013
TripAdvisor Niumba * 2013
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Tags: expedia, homeaway, priceline, tripadvisor

Photo credit: This consolidation in online travel market will only increase with mobile booking taking off. taymtaym / Flickr

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