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Proving that liquor is quicker, at least as an airport revenue source, DFS Group and Changi Airport Group (CAG) have revealed plans a to transform the duty-free shopping experience at Changi Airport from run-of-the-mill retail to a repository of hooch.
A new 85,350 square foot state-of-the-art facility, will soon be home to the world’s largest curated selection of Liquor and Tobacco in any airport terminal.
The design concept was presented by Michael Schriver, COO of DFS Group, who said the aim of the futuristic double-decker humidor design was to engage passengers “in a dynamic and personalized way.”
CAG announced that it will partner with the Raffles Hotel and DFS to bring the Raffles Long Bar experience to Terminal 3, with a Gift Shop.
Passengers wondering where to stop by to quench their thirst, or satisfy their longing for a “Singapore Sling” might like to know that the Raffles Long Bar will regularly host special Mix-it-Bar Events, staffed by Raffles Barmen.
The temple of tipple will feature Asia’s largest assortment of single malt scotch (at an airport), and “an unrivaled selection of wine from key regions all around the world.”
Those looking for something interesting to read, may want to stop by DFS’ unique “‘Reserve’ Wine Library” and check out the labels.
There will be special wine events and appearances by “brand ambassadors and winemakers from leading producers.”
To ensure the quality of the vintage and the grape, DFS offer customers the Cellar Masters Guarantee, with DFS controlling the direct shipment from château cellars to DFS stores worldwide.
For an added air of exclusivity, DFS will introduce a member’s lounge at Changi for VIP customers. The lounge will offer “technology-based services” to help connoisseurs serve themselves and pre-order products online.
Ms. Lim Peck Hoon, Executive Vice President, Commercial at Changi Airport Group, says:
“We are thrilled to be working with DFS on the transformation of Changi’s L&T concessions, which serve as the key anchors of our retail offerings. The new concessions will showcase an awe inspiring design concept that will serve to solidify Changi Airport’s position as a world-class airport and provide our travelers with an innovative and dynamic shopping environment. Together with DFS, we look forward to continuing our journey to create an unparalleled retail experience for world travelers.”
Kevin Roche, Senior Vice President, Global Design of DFS Group, says of the new jewel of juice:
“Our creative inspiration for the flagship L&T concessions is a unique fusion between traditional and modern, as we looked to capture the dynamic, progressive city that Singapore has become, while also encapsulating its rich heritage. We want to create an environment that will bring a sense of curiosity and wonderment, and inspire the traveller to linger, explore and discover what Changi and Singapore have to offer. An efficient circular plan encourages natural movement from room to room for a fluid and organic experience, ensuring that the customers are able to enjoy their shopping experience in a comfortable way. The new architecture also pays tribute to the products by showcasing [them] in a visually stunning way.”
Renovations at all terminals of Changi, rated World’s Best Airport by SkyTrax for the past five years running, are expected to be complete by 2016.
Changi offers plenty for teetotalers and shopaholics too; with around 230,000 square feet of retail space across its three terminals.
If you’ve pledged the oath or cut up your credit cards, you can always enjoy the first-class dining. Candy is dandy, and there’s plenty of that for sale in duty-free as well.
Marisa Garcia has worked in aviation since 1994, spending 16 years on the design and manufacturing of cabin interiors and cabin safety equipment. She shares insights gained from this experience on Flight Chic and Tweets as @designerjet.