Hardly a surprise that Sparks, who was brought in to resurrect the brand, would depart after it has basically given up.
Travelocity President and CEO Carl Sparks has left the company.
A spokesperson from parent company Sabre told Skift that a replacement has not yet been named. Sparks’ exact departure date was also unclear. The spokesperson declined to discuss the reasons behind his departure, referring to it as a personnel matter.
Travelocity became a de-factor marketing arm for Expedia in August last year when it agreed to let the one-time rival power all of its bookings.
In Q1 2013, Expedia reported that the Travelocity partnership contributed 18 percentage points to its air ticket growth, and Travelocity also chipped in 3 percentage points to Expedia’s 24% hotel room-night growth.
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Photo credit: The gnome ponders its future in an ad for Travelocity. Travelocity