American Airlines Has Designs on Becoming Your Hotel in Sky

[gallery ids="126753,126754,126755,126756,126757,126758"] American Airlines doesn't really want to be an airline anymore. They've been there. They've done that. They've moved on. And they want to bring you along with them. While in Hamburg for the Aircraft Interiors Expo, we met up with Alice Liu, Managing Director of Onboard Products for American Airlines and her brand and design colleagues, Steven Moo-Young, Director-Onboard Product Planning & Design of Onboard Products, and Fernand Fernandez, Vice President of Global Marketing for the newly re-branded airline/hotel. They gave us an audio-visual presentation, rolling images of their new cabin designs for the 777–200 on their three iPads in a carefully synchronized exchange of imagery and spiel. They spoke passionately about their design philosophy and methodology, their careful process to evaluate and approve each modern design element. We listed, and took copious notes, but we heard more than just their words. We