Skift Take
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As our regular users know, we did a redesign of Skift.com earlier in January, and we have been rolling out changes on the site since — with easier search, cleaner category pages, simpler story pages with bigger images, and more.
As part of that, today we rolled out a redesign of our daily newsletter, to make it simpler to read across all kinds of devices. (See the chart below on stats on our email newsletter and client breakdown, from Mailchimp.)
One of the main reasons why we did the simpler “undesign,” if you will, is mobile.
Almost half of our daily newsletter users are reading it through mobile, as you can see from the chart, and that means we needed something that would strip out a lot of design elements.
We’ll also be adding some more content elements in the newsletter to provide a deeper, richer reading and discovery experience.
Give us any and all feedback, and we will continue to make it better.
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| Device/Client | % | Device/Client | % |
|---|---|---|---|
| Desktop | 58% | Mobile | 42% |
| Outlook 2010 | 16.3% | iPhone | 38.2% |
| Gmail | 15.1% | Android | 3.1% |
| Apple Mail | 10% | Android browser | 0.4% |
| Outlook 2007 | 6.3% | IE Mobile | 0.2% |
| Hotmail | 2.8% | BlackBerry | 0.1% |
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: The new Skift daily newsletter, now in simpler format.