The 3 Dreamliner Innovations That May Help Norwegian Air Realize Its U.S. Ambitions


Skift Take

Norwegian is the canary in the coal mine of trans-Atlantic low-cost carriers. Can its financial success match its ambitions?

[gallery ids="124905,124904,124903"] Despite technical hiccups which have provoked co-founder and CEO Bjørn Kjos to make rush visits to Boeing headquarters, Norwegian takes pride in their Dreamliners. The airline banks on this aircraft to secure their entry into the United States, and boasts that acquiring so many of them has put Norwegian at an advantage over rivals who also dream of conquering North America. Norwegian is confident that providing passengers with a comfortable long-haul experience, at a low-cost carrier fare, will secure their place at the lead of this new race across the Atlantic. To hedge their bets, they've made some interesting choices. 1) Collaboration with Panasonic "to develop the first ever Android powered in-flight entertainment system." Choosing Android as their UX platform makes Norwegian's IFE interface more "familiar" to their personal electronic device (PED)-enamoured passengers. The airline already accommodates their passengers' preference f