Digital

Yelp to Supply Listings and Reviews to Yahoo for Local Search

Skift Take

Search is still important to Yahoo, and this new deal with Yelp will help bolster its local search results. For Yelp, it may mean it may ultimately take the plunge and get acquired by Yahoo down the line.

— Rafat Ali

Internet portal Yahoo is partnering with consumer reviews website Yelp to beef up local results in its search engine, the Wall Street Journal reported on Saturday.

Yahoo Chief Executive Marissa Mayer unveiled the news at an employee meeting on Friday, the newspaper said, citing a person present at the meeting.

Yahoo’s search engine will incorporate Yelp’s listings and reviews and the feature will be launched in the coming weeks, the newspaper said.

The terms of the deal, which could help Yahoo compete with market leader Google, were not revealed.

Yahoo and Yelp could not be immediately reached for comment.

(Reporting by Karl Plume in Chicago; Editing by Paul Simao)

Tags: local, search, yahoo, yelp

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