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Orbitz Installs a COO After 7 Years Without One

Skift Take

Orbitz is tying the move to name a COO to finally having its far-flung travel brands on a common technology platform. Alignment of tech and alignment of brands, or so goes the party line. Was anyone minding the store before this?

— Jason Clampet

Orbitz President Chris Orton was named chief operating officer of the company as well Monday, a position that had remained open since 2006.

Orton, 40, joined Orbitz as chief marketing officer in 2010. Before that he worked at online retailer eBay Inc. as a director of marketing. He will oversee all of Orbitz’s travel brands, which includes its namesake website, CheapTickets and Ebookers.

Shares of Orbitz Worldwide Inc. rose 3 cents to $7.23 in morning trading.

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