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2014 Archives

Online Travel

Daily Travel Startup Watch: Onyoway Travel, Travel Recon and More

Daily Travel Startup Watch: Onyoway Travel, Travel Recon and More

Tourism

Reauthorized Brand USA Decides to Keep Public Relations Agency

It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.

Reauthorized Brand USA Decides to Keep Public Relations Agency

Hotels

Interview: Hilton CEO on Being Everything to Every Guest Everywhere

Few companies believe that they can be everything to everyone, but that's exactly what Hilton is going after, by listening to its current and could-be guests for which products and experience to build upon.

Interview: Hilton CEO on Being Everything to Every Guest Everywhere

Meetings

17 European Countries Band Together to Create Meetings-Themed Marketing Organization

By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.

17 European Countries Band Together to Create Meetings-Themed Marketing Organization

Media and PR

The 12 Best Travel Drone Videos of 2014

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

The 12 Best Travel Drone Videos of 2014

Online Travel

5 New Travel Startups Put a Twist on the Peer-to-Peer Marketplace Model

It's rare to come across a novel idea in the travel startup ecosystem today; however, that doesn't mean that iterations of an already proven model can't succeed.

5 New Travel Startups Put a Twist on the Peer-to-Peer Marketplace Model

Announcements

Upcoming Skift Trends Reports: Facebook, Email and Metasearch Strategies

End 2014 with the best gift you can get for your professional self. Aimed at the strategists, marketers and technologists in travel, the SKIFT TRENDS REPORTS provide you with in-depth trends analysis.

Upcoming Skift Trends Reports: Facebook, Email and Metasearch Strategies

Airlines

Lessons on Airline Branding From Southwest’s Top Marketing Officer

We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.

Lessons on Airline Branding From Southwest’s Top Marketing Officer

Hotels

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Online Travel

The Future of Travel Is About Connecting the Digital With the Physical

The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.

The Future of Travel Is About Connecting the Digital With the Physical