2015 will involve more nuanced and targeted marketing to Chinese travelers, and that reflects the ongoing diversity and fragmentation of China’s outbound market, according to these trends.
Google and Microsoft are teaming up against Marriott, Hilton and the rest of the hotel industry over travelers' rights to independent Wi-Fi access when they stay at or visit a hotel.
Rocketrip CEO Dan Ruch makes a good point: Some corporations and travel management companies were once bitterly opposed to the idea of their employees booking a low cost carrier. In a similar way, road warriors are pushing their companies into the new world order.
Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.
Hotels that align themselves with free Wi-Fi will quickly be recognized by business travelers, making the cost worth the marketing value for most business brands.