Fashion Startup Zady Targets Holiday Flyers With New Airport Pop-Up Shop

Skift Take

Airports are becoming destinations with luxury retail and local hotspots available to any flyer passing through. And they offer new brands a more temporary, affordable spot to gain awareness during heavy traffic times.

— Samantha Shankman

Zady is a new fashion and lifestyle website that launched in August 2013. Its mission is to sell products with a story behind them.

Its new pop-up shop will be in Delta’s Terminal at LaGuardia Airport until January 4, 2014.

The space will sell jewelry, accessories, handbags, clothing, and home goods.

Zady does research on every piece it sells so it call tell buyers where its products are sourced from and who created it.

Four months after launch, conscious lifestyle website Zady opened its first pop-up shop to grab the attention of holiday travelers. The shop will be open from November 8 until January 4 in the Delta Terminal at New York City’s LaGuardia Airport.

The company says it is the first time that an online retailer has opened a pop-up shop in a major airport. Its opening was possible due to a partnership with OTG Management, which has been working with Delta to improve the food, beverage, and retail options at its New York hub.

Zady founders Maxine Bédat and Soraya Darabi say they chose an airport for the company’s first physical location in order to reach the broadest group of potential customers. The outlet will be visited by at least a fraction of the 4,286,845 flyers that passed through LaGuardia Airport in November and December of 2012.

“We wanted an opportunity to engage with customers across the country. There is no better way to accomplish this than with an airport store,” the founders wrote in a comment to Skift.

“With our partnership with OTG we are excited to be able to provide all those traveling to see their friends and family over the holidays with the best gifts chosen from producers in the US and around the world.”

The space will sell jewelry, accessories, handbags, clothing, and home goods.

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