Skift Take
This is a nice move for both easyJet and its hotel partner, Booking.com.
easyJet has launched a dedicated Chinese homepage in response to the growing number of Chinese customers flying with the airline and booking through easyJet.com. Customers using the new Chinese homepage will benefit from content translated into simplified Chinese with information about flying with easyJet.
The site will also have the popular ‘Inspire Me’ tool which helps customers find the lowest fares to a wide range of destinations and customers will be able to connect to a Chinese version of Booking.com’s website, easyJet’s hotel partner.
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Photo credit: easyJet has launched a homepage in Chinese for Chinese travelers. Placeit by Breezi