8 Hospitality Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends. For all of our trends roundups, go here.

• Hotels and big data: Skift Interview: Best Western CEO Explains the Right Way to Use Big Data
• Best of breed in hotels’ digital efforts: What Best Western and Holiday Inn Can Teach Other Hotel Brands About Digital
• Hotel user experience trends: Free Breakfast Is A Big Selling Point for Budget Hotel Chains
• Hotel user experience trends: How Towel Art Adds a Personal Touch to Hotel Rooms
• Hotel content marketing trends: Marriott Australia Turns to Local Teens to Run Social Concierge Campaign
• Hotel reviews: Price and Location Are the Most Important Factors in Picking a Hotel
• Unusual design trends: Four Hotels That Show Design Doesn’t Have to Match the Destination
• Hotels fight back on booking channels: Hotels Battle Guests’ Booking Habits with Discounted, Nonrefundable Rates