Hotels Battle Guests’ Booking Habits with Discounted, Nonrefundable Rates
A woman looks at Travelocity.com on an iPad. / PlaceIt by Breezi
Online booking websites have turned all travelers into comparison shoppers who have the power to cancel reservations and rebook at the last minute. Hotels who prefer to lock in reservations prefer a slight drop in revenue to none at all.
Excerpt from New York Times
For hotels, they are some of the most maddening of customers — those who repeatedly book and cancel rooms at no cost in search of the best deal. While the customer ends up with a low rate on a good room, the snubbed hotel is left with an empty room and no revenue.
Now, hotel companies are starting to respond, offering lower nonrefundable rates to those who pay in full when they make reservations. Travelers who need more flexibility will still find it, but they will pay more for that option.