News

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.

It's the latest move to roll back consumer protections and enforcement measures against airlines. 

American is launching flights to Tokyo from Chicago as it seeks to regain some of its market share in the hub that it lost during the pandemic.

Record profits don’t necessarily mean it’s time to buy. Barceló has the cash to acquire hotels but says today’s prices no longer justify the returns it expects.

Easyfairs is buying market share in the Nordics, a strategy increasingly defining the next phase of event industry consolidation.

Three models are emerging for how tourism boards serve their operators with AI, and it is a lot more hands-on than past tech cycles.

For more than a decade, Skift Global Forum has been the room where travel's most consequential decisions take shape. The 2026 edition arrives at a moment when the industry can least afford to form those decisions anywhere else.

Virtual events are growing in importance as a key source of valuable first-party data, making having the right tool for the job more important than ever.

Alila Sengokuhara Hakone is scheduled to open in 2028 as part of an agreement with Fujita Corporation. Plus, more hotel deal and development news from APAC.

Michael O'Leary has tied himself to Ryanair until 2032. He belongs to a shrinking class of airline chiefs who have become almost impossible to replace – which is exactly what makes their eventual departures so risky.

Axis Hotel Group is preparing to open the Courtyard by Marriott Fresno Downtown by August. Plus, more hotel development news.