Price and Location Are the Most Important Factors in Picking a Hotel

Skift Take

Beauty, or great hotel service, is in the eye of the beholder. The experience that prompts one guest to write a glowing review might be simply overlooked by another guest.

— Samantha Shankman

In the end, most travelers from around the world are very similar.

Price and location are among the top factors in picking a hotel, according to a new study of more than 200,000 hotel guests from eight countries, according to a new study written by researchers from JD Power and Associates.

The study was aimed at helping hotel chains with properties around the globe better serve guests from various cultural backgrounds.

Among the travelers from eight countries, most ranked location and price as the top reasons for choosing a hotel. The exceptions were Italian travelers, who ranked a hotel’s reputation above price, and Spanish travelers, who ranked previous experience higher than price when booking a room.

Still, the report said travelers from some countries are harder to please than others.

For example, Japanese travelers typically give the lowest ratings when asked about their satisfaction with hotels, and Americans usually give the highest ratings.

But when it comes times to check-in, Americans have the lowest tolerance for waiting too long, and travelers from Japan have the highest tolerance, the report found.

“These findings underscore the importance of staff training to delineate the differences in cultural preferences of guests from various countries,” the study concluded.

(c)2013 Los Angeles Times. Distributed by MCT Information Services.

Tags: booking, reviews

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