Travel ads need to get their message across to viewers as quickly and simply as possible.

This week’s travel ads use animation, creative comparisons, and cultural references engage potential customers for 30 seconds or two minutes.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

This clever and cute 30-second ad from British train company East Coast re-imagines train cars as on-the-ground rooms. The video follows one girl as she steps through business meetings, play rooms, and coffee shops to rest in a living room. It is only in the last shot that the viewer can see through a window to the passing landscape and the message of the ad becomes clear.

Hotels.com pulls off an animated remake of the rose ceremony from popular TV show The Bachelorette in its latest ad. In this case, the bachelorette is robe-stealing, waffle-gobbling hotel guest who can’t stay loyal to a single brand. Instead of being shamed for her indecision and becoming a national mockery, she uses Hotels.com’s loyalty program to receive points and free nights for stays at all hotels.

Trip planner Tripit gives a concise easy-to-understand rundown of its service and free iPhone app in its latest animated ad. The video was released last month, but just yesterday the company rolled out an updated version of its mobile app.

HotelEngine is a hotel booking startup that offers members discount rooms at corporate rates. It’s first video ad, released two months after a beta launch, highlights the booking site’s member rewards, social features, and mobile user experience.

NH Hotels released a lengthy 2-minute video ad that takes a broad look at the Spanish hotel group’s properties, employees, and guests. The hotel includes tweets and TripAdvisor reviews in the ad, highlighting the brand’s high level of digital conscious.

NH also has an impressive Instagram campaign with morning photos from each of its locations.

Photo Credit: Hotels.com pulls off an animated remake of the rose ceremony from popular TV show The Bachelorette in its latest ad. Hotels.com / YouTube