News

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

Canada's three winter sun standbys — the U.S., Cuba, and Mexico — are all in trouble at the same time. The Caribbean has never had a better opening. Most destinations are not ready to walk through it.

Delta is not hiking fees on its credit cards even as its competitors continue to increase annual fees and roll out premium travel credit cards in an increasingly saturated market.

Every tool is in play. What’s missing is a lasting ceasefire.

The hospitality companies scaling AI fast aren't running better pilots. They've stopped thinking in pilots at all.

Lotte Hotels & Resorts is moving away from direct ownership of overseas hotels in favor of management contracts. Plus, more hotel deal and development news from APAC.

Every senior woman in travel is carrying the same open questions into a volatile year. Women Leading Travel Forum is where those questions get pressure-tested by peers deciding the same things. Few seats left.

For Skift IDEA Awards Judge Nikita Miller, the real measure of success in travel and technology isn't the sophistication of the AI — it's the human time and judgment it gives back.

Lots of enthusiasm for hotel development at the NYU IHIF conference. Plus, other hotel development news.

Many of the pressing issues in AI implementation are organizational, not technological.

If your AI investment is being justified internally as labor savings, this session argued you're underselling the revenue case and overselling what's possible.

If your AI roadmap is organized around customer-visible features, you are optimizing for the wrong signal.