Tokyo’s winning bid to host the 2020 Olympics drove stocks higher today and may boost consumer confidence, playing into Prime Minister Shinzo Abe’s plan to revive the world’s third-biggest economy.

With the economy already rebounding from the impact of Abe’s so-called three arrows of monetary easing, fiscal stimulus and reforms, winning the games bolsters optimism that Japan will succeed in quelling deflation and stoking domestic demand. The nation’s gross domestic product increased more than previously estimated in the second quarter, expanding an annualized 3.8 percent compared with an initial estimate of 2.6 percent, data showed today.

“Winning the Olympic bid is boosting the mood of investors,” said Toshiyuki Kanayama, senior market analyst at Tokyo-based Monex Inc. “There’s expectations it’s going to support Japan’s economic recovery as a fourth arrow to Abenomics.”

The Topix index rose 2.2 percent to 1,173 at the close of trading in Tokyo, extending its 2013 gain to 36 percent, the most among developed markets. Taisei Corp., a building company expected to benefit from Tokyo’s selection, soared 14 percent for the biggest advance on the Nikkei 225 Stock Average.

Japan’s capital, which staged the 1964 Summer Games, beat Madrid and Istanbul to win the 2020 host role, the International Olympic Committee said at the weekend in Buenos Aires. The event will have an economic impact of about 2.96 trillion yen ($30 billion) and create 150,000 jobs for Japan, according to an estimate from the Tokyo bid committee last year.

Overcoming Deflation

“We’ve got a great chance to make Tokyo and Japan shine,” Abe said yesterday. “I want to overcome 15 years of deflation. Hosting the Olympics and Paralympics will have good effects on a wide range of areas such as infrastructure and tourism.”

The government’s official estimate of the games generating an additional 0.3 percent of gross domestic product on a value- added basis is too modest, according to Robert Feldman, head of Japan economic research at Morgan Stanley MUFG Securities Co.

“Our rough view is that the impact could be at least similar to the U.K., at around 0.7-0.8 percent of GDP over seven years, or about 3-4 trillion yen on a value-added basis, or about 6-8 trillion yen on a gross-output basis,” he wrote in a Sept. 4 report.

Okasan Securities Group Inc.’s Tokyo Olympics-related stocks index surged 45 percent this year through Sept. 6. The 79-member Okasan gauge includes companies in industries from construction and transport to sports, tourism and retail.

‘Tokyo Resonated’

“Tokyo presented a very strong technical bid from the outset,” IOC President Jacques Rogge, whose 12-year term in office ends tomorrow, said yesterday in a statement. “All three cities were capable of staging excellent games in 2020, but in the end it was Tokyo’s bid that resonated the most with the IOC membership.”

Nomura Real Estate Holdings Inc., an affiliate of Japan’s biggest brokerage, added 4.4 percent. Dentsu Inc., which has broadcast rights for the games in Asia, surged 7.4 percent for its biggest advance in three months. East Japan Railway Co., which Nomura Holdings Inc. picked as one of six stocks to benefit from the Olympics decision, jumped 4.1 percent.

The stock-market bounce may not last, according to Hiroshi Fujimoto, a Tokyo-based fund manager at Shinkin Asset Management Co., which oversees 638.9 billion yen ($6.4 billion) in assets.

Short-Lived Rally

“The market’s rally will be short-lived and outperforming stocks will be sold for profit-taking,” he said by phone on Sept. 3. “We have a long way to go until the Olympics actually take place.”

Abe’s drive to end deflation in Japan through monetary easing and fiscal stimulus has mostly benefited investors and large manufacturers as the yen dropped against the dollar, boosting overseas corporate earnings and driving a stock market rally.

The plan has yet to translate into the higher wages needed to fuel the consumer spending required to sustain the recovery. An Olympic building boom could change that.

“It’s going to be positive,” said Tadashi Ishii, president of Dentsu, Japan’s biggest advertisement agency. “It’s going to boost infrastructure demand and the more significant impact on the economy will be brightening up people’s attitudes. The business climate is often related to attitudes.”

Tokyo is planning its biggest housing project in 42 years to lodge athletes, a move that may benefit developers such as Shimizu Corp. and Mitsubishi Estate Co.

The 95.4 billion yen Olympic Village complex would occupy a 44-hectare (109-acre) parcel of land next to Tokyo Bay and would be financed by developers, Kenichi Kimura, who is in charge of the finances for the city’s bid at the Tokyo Metropolitan Government, said in an interview in July. Separately, the government plans to spend 153.8 billion yen for new construction and renovations at 11 sites, he said.

Shimizu surged 8.5 percent today, extending its advance this year to 50 percent. Mitsubishi Estate, Japan’s biggest property company by market value, jumped 4.7 percent today and has climbed 38 percent in 2013.

With assistance from Isabel Reynolds, Keiko Ujikane and Mariko Yasu in Tokyo. Editors: Sarah McDonald and John McCluskey.

To contact the reporters on this story: Yoshiaki Nohara in Tokyo at; Satoshi Kawano in Tokyo at To contact the editor responsible for this story: Sarah McDonald at

Photo Credit: An aerial view shows people sitting in formation to the words "thank you" and displaying signs that collectively read "Arigato" (Thank You) during an event celebrating Tokyo being chosen to host the 2020 Olympic Games, at Tokyo Metropolitan Government Building in Tokyo, in this photo taken by Kyodo September 8, 2013. Kyodo / Reuters