The Lafayette Convention and Visitors Commission and media partner Firefly Digital have launched an online magazine to market Lafayette tourism.

Visitors commission Executive Director Ben Berthelot told The Daily Advertiser that the site, called Allons, is a first for marketing tourism in Lafayette.

Mike Spears of Lafayette-based Firefly said the technology for Allons was developed for textbooks but was adapted to promote tourism. He describes Allons as an interactive way of telling Lafayette’s story.

Allons, which is accessible by computer, iPad and iPad Mini, was made available on the LCVC website Wednesday morning.

The first edition describes Lafayette through the words and reflections of musician Marc Broussard of Carencro.

The magazine, using interactive tools, focuses on aspects of what Broussard says he likes about Lafayette: music, fun, drinks, places and food.

For example, Broussard touts The Green Wall menu selection at Tsunami restaurant downtown as a favorite food, and the format takes the user to the restaurant and even allows the user to see how to make the dish.

Spears said Firefly, founded 15 years ago, hopes to use the technology with other clients.

Berthelot said it takes about $10,000 to produce an online magazine issue, about the cost of two ads in regional magazines.


Information from: The Advertiser,

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Photo Credit: The Lafayette Convention and Visitors Commission, in collaboration with Firefly Digital, launched an iBook, Allons - Summer 2013, to promote the city's allures. Lafayette Convention and Visitors Commission