Subscribe
Login

First read is on us.

Subscribe today to keep up with the latest travel industry news.

Subscribe
Tourism

How VisitBritain Is Marketing the Royal Birth in Social Media

Rafat Ali photo
Rafat Ali
July 23rd, 2013 at 3:00 AM EDT

Skift Take

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

For a country down in doldrums economically, the hoopla surrounding the Royal Baby birth is a chance for a tourism and spending bump, and U.K.'s tourism agencies are working overtime to make sure they capitalize on it in their own ways.

Leading the charge is VisitBritain, the apex tourism body in the country, which has been tweeting and Facebooking the occasion, and tips for going on the "top Will and Kate sights" tours, among other suggestions.

Day one:

And Day two:

LoveUK, its official consumer Facebook page, saw a lot of sharing of its one post about the arrival of the baby:
Screen Shot 2013-07-22 at 11.58.55 PM

And then this blog post from VisitBritain's blog about visiting Prince William and Kate Middleton's new home county of Norfolk, and the sights there.

Meanwhile, our favorite travel tweet related to the Birth comes from British Airways, with the cute baby plane pic. Is BA actually selling that? It should.

The worst tweet award goes to, who else, Delta. Ugh.

Rafat Ali photo
Rafat Ali
July 23rd, 2013 at 3:00 AM EDT

Tags: marketing, social media, uk, visitbritain

Up Next

Hero Image Onyx Data Snap
Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Onyx CenterSource + Skift | 7 days ago
Sponsored
A beautiful home with an Atlantic Ocean view in Barbados
Short-Term Rentals

Hedge Fund’s Bid For Vacasa Is Higher Than Casago’s 

Should Vacasa opt for a superior bid from a hedge fund at the risk of seeing the company getting dismantled? Or should Vacasa stick with a strategic buyer? Meanwhile, other bids could potentially come in.
Dennis Schaal | 13 hours ago

First read is on us.
Subscribe to read more essential travel industry news.

New users get
20% off
their first year of Skift Pro

Subscribe

Already a subscriber? Login