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Billy Crystal is going to bat for his hometown.
The comedian and actor made a television commercial exhorting tourists to visit Long Beach, N.Y.
Located just east of New York City, Long Beach was among the many northeast communities devastated by Superstorm Sandy.
The city’s 2-mile long boardwalk was destroyed and hundreds of homes were damaged.
Crystal appears in a TV ad that trumpets “Long Beach is Open for Business.”
City officials say Crystal not only appeared in the ad for free, but noted last month he made a $1 million donation for city rebuilding efforts.
The commercial is part of a $700,000 advertising campaign. The TV ads will run in the New York City region.
Crystal is a 1965 graduate of Long Beach High School.
Editor’s Note: The commercial is not ready yet, but here’s a clip of Crystal in Long Beach announcing his gift:
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