Latest News

The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates. This pushback has created space for new thinking.

Great ideas don’t wait - so why should you? If you have an exciting project that is set to redefine the future of travel, Skift IDEA Awards could be the perfect opportunity for your work to be celebrated on a global stage. Don’t delay - the Early Bird deadline is fast approaching.

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.

Frontier is making an offer to combine operations with the beleaguered Spirit Airlines, which filed for bankruptcy in November. Spirit says it is still carrying on with its plans to be a standalone carrier.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

A Heathrow expansion could signal that the UK is open for business and tourism. But we may not see a shovel in the ground for years.

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

On today’s briefing we talk about DeepSeek’s impact on travel, AirAsia Move’s new chairman, and Boeing’s sunny take on cloudy earnings.

Having become the third-largest domestic aviation market, India is now setting sights on positioning itself as a hub connecting the East to the West. Perhaps this could also boost the lagging international inbound segment.

More AI companies surely is better for the travel industry, even if Silicon Valley isn't happy about it.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

JetBlue said it was expecting a weaker first-quarter while executives said they believed the carrier’s turnaround plan would eventually deliver long-term profitability.