Yokohama brands itself as “Japan’s First Port of Call” to get events business
Photo Credit: Minato Mirai 21, often shortened to Minato Mirai or MM, is a large urban development, and the central business district of Yokohama, Japan. Yokohama Convention and Visitors' Bureau
Skift Take
Reaching far back into history for a branding message is a bit of a stretch that provides ample opportunity for the impact to get lost in translation. They should go with the simpler: "Yokohama: It's Close to Haneda Airport."
Yokohama Convention & Visitors Bureau recently announced the new branding of Yokohama as Japan’s premier international convention city.
“Japan’s First Port of Call” was designated as th
