Skift Take

Starwood will likely align itself as the business hotel for Apple’s global hubs, but the property could just as easily become a home base for visitors seeking an inside look at Apple's HQ.

A hotel near Apple’s headquarters in Cupertino, Calif., is now using some of the iPhone and iPad maker’s home entertainment technology in its rooms.

Starwood Hotels’ Aloft Hotel has put an Apple TV in all 123 of its rooms, the company said today.

Of note, the hotel is located on the same block as one of Apple’s external campus buildings, and just two blocks from its headquarters on Infinite Loop.

From the release: “Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among…movies and TV shows from iTunes, connect to Netflix for films, Hulu for TV shows, MLB.com for sports, and much more. Apple TV’s Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch – right on their 42-inch LCD in-room TV. In the lobby, guests can access “Cool Concierge,” a tablet-based concierge program that guests can use to look up directions, phone numbers, make reservations, check their flight status and print boarding passes. Starting in March, the hotel will also offer Smart Check-In, allowing guests to bypass the front desk and go straight to their rooms using radio frequency identification (RFID) technology.”

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Tags: apple, california, design

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