The future of travel content? Branded apps like this from Volkswagen and Google
Skift Take
Smart move from Google to show off its capabilities and educate on possible future of advertising and branded content, but use of Google+ login? Ugh.
The ‘adverapp’ Google has created to kick off this project is called “Smileage,” and it’s a Volkswagen-branded Android app. It incorporates themes from Volkswagen’s 2012 advertising campai
